Director, Customer Marketing

Job title: Director, Customer Marketing
Compensation: $140,000-$175,000 per year
Location: Omaha, NE â?? Hybrid

The job: 
As the Director of Customer Marketing at Buildertrend, youâ??ll shape how our customers experience our platform from their first login through long-term growth. Your work will guide builders from onboarding to advocacy, ensuring every interaction feels clear, valuable, and connected. By creating strategies that drive adoption, retention, and expansion, youâ??ll help contractors save time, reduce delays, and grow their businesses.

What you will do: 

• Build and lead the customer lifecycle strategy from onboarding through retention, and advocacy.

• Create a unified framework for lifecycle communications across email, in-app messages, product updates, and other touchpoints.

• Partner with Product, Sales, Customer Success, and Services to align goals and deliver measurable outcomes.

• Coordinate customer communications to ensure clarity, timing, and consistency.

• Use customer insights and usage data to identify opportunities and guide decisions.

• Lead customer education programs that increase adoption and help users get more value from the platform.

• Oversee execution of customer-facing campaigns including newsletters, nurture flows, and webinars.

• Collaborate with customer events and partnerships to define program outcomes and drive customer engagement across these channels. 

• Develop scalable expansion workflows, campaigns and messaging for upsell and cross-sell opportunities that drive demand for our Accounts Payable and Professional Services offerings in partnership with Customer Success and Customer Growth teams. 

• Align Customer Marketing outcomes to shared company KPIs across retention, adoption, NPS, and expansion revenue. 

• Partner with Marketing and Revenue to implement the tooling, segmentation, and automation needed for personalized lifecycle marketing. 

Who you are and what you need: 

• Bachelorâ??s degree in marketing, communications, business, or related field, or equivalent experience is required.

• 7-10 years of experience in customer marketing, lifecycle/retention marketing, or related roles within a B2B SaaS environment is required. Construction technology industry experience is a plus!

• 4+ years of management/leadership experience managing and developing high performing teams.

• Proven experience developing customer lifecycle marketing programs.

• Strong understanding of SaaS customer journey and lifecycle metrics.

• Expertise in segmentation, automation, CRM systems, and lifecycle measurement frameworks.

• Ability to create cross-functional alignment across Product, Sales, Customer Success, and Marketing.

• Exceptional communication skills with the ability to create clarity, alignment, and momentum across diverse teams.

We are giving you: 

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits

• A 401(k) plan with Buildertrend matching contributions to help you plan for the future

• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge

• Parental leave and paid sabbaticals to support you during lifeâ??s big moments

• Volunteer time off â?? because giving back matters

• Wellness program and onsite fitness center to keep you feeling your best

• Opportunities for hybrid or remote work to give you the flexibility you need

• Technology reimbursement to help cover costs for the tech you need to do your job from home

• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

Who we are: 

Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we know what builders need: To work simpler, see more growth and calm the chaos in their business. Thatâ??s why we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds. If you want to learn more about us, check out: https://buildertrend.com/about/ 

Working at Buildertrend: 

At Buildertrend, we fully recognize that we all work so we can live better livesâ??we appreciate and respect that this is a job and not your whole life. What makes Buildertrend so special is a commitment to ensuring you can have the best job, work with the best people, and live your best life outside of work. Our goal is to create a culture where everyone can make an impact on our customers, communities, and each other. In short: We want you to be who you are, love what you do, and build your best life.

Buildertrend Solutions, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, including natural or protective hairstyle, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy and pregnancy-related conditions, childbirth, breastfeeding, sexual orientation, gender identity, gender expression, sexual orientation, reproductive decision-making), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A â??reasonable accommodationâ? is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Buildertrend Solutions, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process. To see the complete list of Essential Job Functions, visit https://buildertrend.com/essential-job-functions-notice/